Click identity
Every provider handoff can receive a durable internal click ID with source page and placement.
Lenders and marketplaces
A clearer funding journey. A measurable partner channel.
College Loan Finder helps students and families understand the funding sequence before they reach a provider. The handoff is clear, consent-aware, and built for conversion reconciliation.
Start a partner conversationIntegration readinessTracked outboundReadyPlacement attributionReadySigned postbacksReady for partner specEmbedded applicationContract dependent
Attribution architecture
From click to funded outcome.
The tracking layer is built around opaque IDs and event reconciliation, not the collection of sensitive application data.
Partner sub-ID
Approved integrations can pass the click ID through the provider’s supported attribution parameter.
Conversion postback
Signed callbacks can map application, approval, and funding events back to the originating click.
Deduplication
Partner event IDs are unique so retries do not inflate conversions or compensation.
Minimal data
The attribution path does not require an SSN, income, bank account, or credit report.
Placement reporting
Performance can be separated by page, product, placement, source, medium, and campaign.
What responsible partners can expect
Compensation can affect inclusion and placement only when disclosed. It does not rewrite federal-first guidance or lender facts.
Personal information is transferred only when the visitor intentionally chooses that provider flow and the required notice is present.
Rates and provider-specific claims require a dated source, review owner, and update cadence before publication.
Partner-required disclosures, creative approvals, tracking rules, and callback specifications are documented per integration.